{"id":11,"date":"2025-10-20T15:17:18","date_gmt":"2025-10-20T14:17:18","guid":{"rendered":"http:\/\/simcroftcare.com\/?page_id=11"},"modified":"2025-10-20T15:17:18","modified_gmt":"2025-10-20T14:17:18","slug":"about","status":"publish","type":"page","link":"https:\/\/simcroftcare.com\/?page_id=11","title":{"rendered":"About"},"content":{"rendered":"\n<style>\n  \/* Fixed CQC registration banner *\/\n  .cqc-banner {\n    position: fixed;           \/* always at the very top *\/\n    top: 0; left: 0; right: 0;\n    z-index: 10000;\n    background: #FFF3CD;       \/* soft amber *\/\n    color: #664D03;            \/* accessible text *\/\n    border-bottom: 1px solid #FFE69C;\n    box-shadow: 0 1px 4px rgba(0,0,0,.06);\n    font-family: system-ui, -apple-system, Segoe UI, Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", \"Liberation Sans\", sans-serif;\n  }\n  .cqc-banner__inner {\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 10px 16px;\n    text-align: center;\n    font-size: 14px;\n    line-height: 1.45;\n    letter-spacing: .01em;\n  }\n  .cqc-banner a { color: inherit; text-decoration: underline; }\n\n  \/* Push page content down so the fixed banner doesn't cover it *\/\n  body { margin-top: 54px; }\n  @media (min-width:768px) { body { margin-top: 48px; } }\n\n  \/* If you\u2019re logged in, offset for the WP admin bar *\/\n  .admin-bar .cqc-banner { top: 32px; }\n  @media (max-width:782px){\n    .admin-bar .cqc-banner { top: 46px; }\n    .admin-bar body { margin-top: 92px; }\n  }\n<\/style>\n\n<div class=\"cqc-banner\" role=\"status\" aria-live=\"polite\">\n  <div class=\"cqc-banner__inner\">\n    <strong>Registration status:<\/strong>\n    Our care home is currently in the registration process with the CQC and is not yet open to residents.\n    Enquiries welcome at\n    <a href=\"mailto:info@simcroftcare.com\">info@simcroftcare.com<\/a>\n    or <a href=\"tel:+447909124072\">07909 124 072<\/a>.\n  <\/div>\n<\/div>\n\n\n<p><!-- HERO STRIP --><\/p>\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-2228d22e wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(180deg,rgb(243,240,255) 0%,rgb(255,255,255) 100%);padding-top:80px;padding-bottom:40px\">\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#8B77F6\">About Simcroft Care<\/h1>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">A future homely &amp; calm approach to residential support for adults with learning disabilities, mental health needs and substance misuse histories.<\/p>\n<\/div>\n\n\n<p><!-- MISSION + IMAGE --><\/p>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f3c937fe wp-block-group-is-layout-constrained\" style=\"padding-top:60px;padding-bottom:60px\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-6127943d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#8B77F6\">Our Mission<\/h2>\n\n\n\n<p>Once registered to provide safe, consistent homes where people are respected as individuals. Through person-centred planning, skilled staff and community connections, we would like to support residents to build confidence, skills and independence.<\/p>\n\n\n\n<p>We will work closely with families, commissioners and clinicians to co-produce goals and measure outcomes that matter.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"http:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp\" alt=\"\" class=\"wp-image-85\" style=\"border-radius:12px\" srcset=\"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp 1000w, https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6-300x200.webp 300w, https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6-768x511.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><!-- OUR VALUES SECTION --><\/p>\n<section style=\"background: #F3F0FF; padding: 80px 5%; text-align: center;\">\n<h2 style=\"color: #8b77f6; font-size: 2.2em; margin-bottom: 40px;\">Our Values<\/h2>\n<div style=\"display: grid; grid-template-columns: repeat(auto-fit,minmax(240px,1fr)); gap: 30px; max-width: 1100px; margin: 0 auto;\">\n<div style=\"background: #fff; border-radius: 16px; padding: 28px; box-shadow: 0 10px 25px rgba(139,119,246,.15);\">\n<h3 style=\"color: #8b77f6;\">Respect &amp; Dignity<\/h3>\n<p>Every interaction is kind, consistent and person-led.<\/p>\n<\/div>\n<div style=\"background: #fff; border-radius: 16px; padding: 28px; box-shadow: 0 10px 25px rgba(139,119,246,.15);\">\n<h3 style=\"color: #8b77f6;\">Safety &amp; Stability<\/h3>\n<p>Clear routines and skilled de-escalation to promote calm homes.<\/p>\n<\/div>\n<div style=\"background: #fff; border-radius: 16px; padding: 28px; box-shadow: 0 10px 25px rgba(139,119,246,.15);\">\n<h3 style=\"color: #8b77f6;\">Independence &amp; Choice<\/h3>\n<p>We will coach life skills and empower informed decision-making.<\/p>\n<\/div>\n<div style=\"background: #fff; border-radius: 16px; padding: 28px; box-shadow: 0 10px 25px rgba(139,119,246,.15);\">\n<h3 style=\"color: #8b77f6;\">Collaboration<\/h3>\n<p>Families and professionals are partners in every plan.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- LEADERSHIP \/ TEAM --><\/p>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-94ff31dc wp-block-group-is-layout-constrained\" style=\"padding-top:60px;padding-bottom:60px\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#8B77F6\">Future Leadership &amp; Team<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Our team once registered will be DBS-checked and trained in Safeguarding, PBS, MCA\/DoLS, medication, first aid and trauma-informed practice. We will provide regular supervision and CPD.<\/p>\n<\/div>\n\n\n<p><!-- QUALITY & GOVERNANCE --><\/p>\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-d1d39af2 wp-block-group-is-layout-constrained\" style=\"background-color:#F9F7FF;padding-top:50px;padding-bottom:50px\">\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#8B77F6\">Quality &amp; Governance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CQC registration: <em>add registration details when issued<\/em><\/li>\n\n\n\n<li>Policies: Safeguarding, Complaints, Medicines Management, Incident Reporting, Data Protection (GDPR).<\/li>\n\n\n\n<li>Regular audits, outcomes reporting and continuous improvement.<\/li>\n<\/ul>\n<\/div>\n\n\n<p><!-- CTA --><\/p>\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-9752ef40 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(90deg,#B39DFF 0%,#8B77F6 100%);padding-top:70px;padding-bottom:70px\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\">Want to know more?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-color has-white-background-color has-text-color has-background wp-element-button\" href=\"http:\/\/simcroftcare.com\/?page_id=19\" style=\"border-radius:8px;padding-top:14px;padding-right:26px;padding-bottom:14px;padding-left:26px\">Contact Us<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Registration status: Our care home is currently in the registration process with the CQC and is not yet open to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - Simcroft Care<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simcroftcare.com\/?page_id=11\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Simcroft Care\" \/>\n<meta property=\"og:description\" content=\"Registration status: Our care home is currently in the registration process with the CQC and is not yet open to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simcroftcare.com\/?page_id=11\" \/>\n<meta property=\"og:site_name\" content=\"Simcroft Care\" \/>\n<meta property=\"og:image\" content=\"http:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11\",\"url\":\"https:\/\/www.simcroftcare.com\/?page_id=11\",\"name\":\"About - Simcroft Care\",\"isPartOf\":{\"@id\":\"https:\/\/www.simcroftcare.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage\"},\"thumbnailUrl\":\"http:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp\",\"datePublished\":\"2025-10-20T14:17:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.simcroftcare.com\/?page_id=11\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage\",\"url\":\"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp\",\"contentUrl\":\"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp\",\"width\":1000,\"height\":666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.simcroftcare.com\/?page_id=11#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simcroftcare.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.simcroftcare.com\/#website\",\"url\":\"https:\/\/www.simcroftcare.com\/\",\"name\":\"Simcroft Care\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.simcroftcare.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.simcroftcare.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.simcroftcare.com\/#organization\",\"name\":\"Simcroft Care\",\"url\":\"https:\/\/www.simcroftcare.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.simcroftcare.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/cropped-cropped-Logo-3.png\",\"contentUrl\":\"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/cropped-cropped-Logo-3.png\",\"width\":582,\"height\":691,\"caption\":\"Simcroft Care\"},\"image\":{\"@id\":\"https:\/\/www.simcroftcare.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About - Simcroft Care","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.simcroftcare.com\/?page_id=11","og_locale":"en_GB","og_type":"article","og_title":"About - Simcroft Care","og_description":"Registration status: Our care home is currently in the registration process with the CQC and is not yet open to [&hellip;]","og_url":"https:\/\/www.simcroftcare.com\/?page_id=11","og_site_name":"Simcroft Care","og_image":[{"url":"http:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.simcroftcare.com\/?page_id=11","url":"https:\/\/www.simcroftcare.com\/?page_id=11","name":"About - Simcroft Care","isPartOf":{"@id":"https:\/\/www.simcroftcare.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage"},"image":{"@id":"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage"},"thumbnailUrl":"http:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp","datePublished":"2025-10-20T14:17:18+00:00","breadcrumb":{"@id":"https:\/\/www.simcroftcare.com\/?page_id=11#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.simcroftcare.com\/?page_id=11"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simcroftcare.com\/?page_id=11#primaryimage","url":"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp","contentUrl":"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/Aranlaw_House_Care_Home_lounge_901afc99a6.webp","width":1000,"height":666},{"@type":"BreadcrumbList","@id":"https:\/\/www.simcroftcare.com\/?page_id=11#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simcroftcare.com\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/www.simcroftcare.com\/#website","url":"https:\/\/www.simcroftcare.com\/","name":"Simcroft Care","description":"","publisher":{"@id":"https:\/\/www.simcroftcare.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.simcroftcare.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.simcroftcare.com\/#organization","name":"Simcroft Care","url":"https:\/\/www.simcroftcare.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.simcroftcare.com\/#\/schema\/logo\/image\/","url":"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/cropped-cropped-Logo-3.png","contentUrl":"https:\/\/simcroftcare.com\/wp-content\/uploads\/2025\/10\/cropped-cropped-Logo-3.png","width":582,"height":691,"caption":"Simcroft Care"},"image":{"@id":"https:\/\/www.simcroftcare.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simcroftcare.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":5,"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/simcroftcare.com\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/simcroftcare.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}